It's not very often these days that I truly get hyped over shoe collabos. But this one got me all hopped up. Not very many people are up on this brand. It was like the upper class Hamptons style tennis/boating company from back in the 70's and 80's. Classic, clean and sophisticated. PUMA bought Tretorn a few years back and have been putting a ton of time and energy in to relaunching it right. I worked for them for about a year and I've always been impressed by what they've put out. I can honestly say that this brand is on point. If you can find it, get up on it. This collabo, with hands down one of my favorite stores in the U.S., has completely impressed me. Opening Ceremony. If you're in LA or NYC... go to this store. I personally can't afford anything there, but it's always fun to be the creepy guy that just roams around drooling.
Here's a crazy package they put together for VIP tastemakers last year...
Saturday, October 20, 2007
Tretorn X Opening Ceremony
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